Born from the creative core of Tokyo, PUEBCO is a Japanese lifestyle brand founded in 2007 by designer Hirotaka Tanaka. After honing his skills at an interior design company for ten years, he decided to completely break away from conventional commercial logic. With his vast experience in product development and a passion for exploring the most remote and authentic corners of the world, he chose to forge an independent path, striving to create products that make ordinary life interesting.
The brand finds beauty in things that have lived a life, transforming discarded industrial remnants, weathered canvas, and reclaimed materials into timeless homeware and lifestyle accessories. These items, steeped in stories and memories, seem to evoke bygone eras, instilling in the owner a sense of familiarity and deep connection.
Starting from its humble roots in Tokyo, PUEBCO has now grown into an international brand admired by design-lovers worldwide. Its unique creations have not only entered prestigious institutions such as the Moma Museum in New York and Merci in Paris, but have also opened a flagship store at Manifattura Tabacchi in Florence. The brand continues to embrace the imprints of time, searching for new materials to reinvent, transforming ordinary everyday home spaces into sanctuaries of authentic storytelling.
PUEBCO is truly a perfect brand for everyone who values the art of living.
