Japanese brand UES, named like the sound of the English word “waste”, makes classic denim pieces that last a long time and prevent you from wasting. The whole concept behind it is, using something right until the very end. UES is all about the journey, about making a piece totally your own through wear and tear.
High quality denim from Okayama, simple and essential design that transcend seasonal trends, with a touch of “yawarakai” (this is a Japanese word that is a bit hard to translate but it can mean ‘soft’, ‘kind’, or ‘comfortable’), UES produces daily denim items you never knew you needed.
